Only in the absolute best of launches, everything goes silky smooth. Note that in practice, the product launch phases rarely flow from left to right. At a minimum, it will increase the odds of success.ĭepending on the phase you are currently in, you’re likely benefiting from diving deeper into the respective nested framework. Having a clear path for execution will set your roadmap up for success. The time it takes to go from just an idea to maturity can be quite long.
You might also like: Check out my post on Ruthless Execution, how you can bring together Strategy, Agile & Culture to successfully move from idea to product. If you have an idea or product and are looking for support or advice tailored to your situation, please get in touch via LinkedIn. It gives you the toolkit to evaluate success.Ī quick note on the author: Felix is an angel investor & start up advisor. In this article, we will be highlighting each launching phase, from start to finish. Like many with many product management questions, the secret sauce is breaking down the launch into smaller, manageable chunks of work. How do I measure success or know if we have product market fit? Is this product useful? What if no stakeholder wants to use it? Can we even build it? The Product launch framework: Six steps for product mangerįor any product manager, the launch of their product takes courage and can be a daunting task.
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